This week we have reviewed several different resources regarding race and gender in the media. It is amazing how much these readings have opened my eyes to gendered media. Men and women play completely different roles in the media. Women are often portrayed in a sexual manner and valued for their physical characteristics. It is unfortunate this is our reality and I do believe when it comes to this subject knowledge is power. #MCO435
In mainstream media, we are constantly being bombarded with examples of women who are ‘too’ something. Too old. Too fat. Too thin. Too frumpy. The list goes on. How this exists in cycling is a bit less obvious, since cycling doesn’t have an equivalent of OK magazine, really. However, with things like Cyclepassion calendars and podium girls, the notion that how a woman looks determines coverage most assuredly exists. Not too long ago, while I was working with a counterpart on the continent, I was attempting to get a UK rider on a team based in Germany. My rider met all the criteria: general bad ass, great kid, loves cycling, great brand ambassador, and also happened to be extremely good at riding a bike. Despite all of that, the question that I was asked first is if she was pretty, because ‘face value’ was an important part of the marketing strategy for the team.
“He’s not good looking enough to race on our downhill team.” said no one, ever
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Cycling Industry News | Low Five - How Cycling Media Fails At Gender Equality
Chris Garrison looks at the differences between how cycling media portrays women and men
(via womenscycling)
Food for thought regarding women’s unattainable standards portrayed by the media.
(via womenscycling)
Source: cyclingindustry.news
One of the sources in this week’s lecture talked about how social media changed the conversation on race and justice, and while this isn’t a racial issue, it is in fact injustice. This photo speaks volumes and is plastered all over Twitter with the hashtag #FreeKesha. Different social media accounts are gathering together to protest in Kesha’s favor. This particular photo is significant because it exemplifies Sony Records forcing Kesha to be quiet & refusing to let her speak.
Photo symbolizing the media encouraging Kesha to be quiet about her unfortunate situation. #MCO435
This article talks about how gender influences social media and who uses more of which platforms. #MCO435
Interesting article on gender and social media, who uses platforms the most, etc.
While this video doesn’t have to do with Kesha’s case, it does have to do with feminism. Many people are upset because Zayn who formally belonged to One Direction was able to walk away from his contract with Sony because he was “unhappy” but Kesha is forced to work with a man who raped her until she fulfills the next 6 albums. There’s a sexist issue there, that a man can walk away and a woman is forced to stay. This is one of my favorite commercials because it debunks the idea that saying you throw “like a girl” is a negative thing. Instead, it shows that women are strong. JUST as strong as men.
Such a great video regarding sexism and perceptions of ‘girls’.
Source: verticalexperience
Source: skinny-mini-beauty
Source: weheartit.com
Source: sickintentionz
